The skies were blue and the weather fair this past Thursday, November 4th for the Source4Style launch party in London. We seemed to some how steer clear of bookended madness – Wednesday being defined by those inconvenient Tube strikes and Friday marked by a frightfully soggy afternoon.
Co-founder Summer Rayne Oakes with Anna Orsini, Director of the British Fashion Council and Noah Huntley, Actor
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The skies were blue and the weather fair this past Thursday, November 4th for the Source4Style launch party in London. We seemed to some how steer clear of bookended madness – Wednesday being defined by those inconvenient Tube strikes and Friday marked by a frightfully soggy afternoon.
Co-founder Summer Rayne Oakes with Anna Orsini, Director of the British Fashion Council and Noah Huntley, Actor
The private event was held for 100 hand-picked guests at the very posh pad of NEXT Model Management in Clerkenwell. Smooth white curved walls with a hi-def projection of the website and its material offerings, high ceilings, tunes by Kris Di Angelis, canapes by Jo Wood’s Mrs. Paisley Lashing’s catering, and mixed drinks like mangosteen cocktails were present compliments of Sweet & Chili and One Healthy Habit.
We also spoiled the guests with a 6 lb Source4Style goodie bag – filled with full-size Jo Wood Organic body lotion, Method Home eco-friendly laundry detergent, a copy of ABOVE Magazine, a copy of Style, Naturally: The Savvy Shopping Guide to Sustainable Fashion & Beauty, Green & Black Chocolates, full bag of SUKI Teas, a pair of the MODO Eco sunglasses, and a gift certificate for swatches on Source4Style.
Members of ASOS, Monsoon, and Tesco came to join in the festivities alongside designers such as Ada Zanditon, Orsola de Castro, Ivana Basilotta and Minna Hepburn. Anna Orsini, the Director of The British Fashion Council stopped by to mingle. And Tyrone Wood, Polly Brown, Noah Huntley, and models Flavia Matata and Ella Kandyba came out in full support for the evening.
More pictures will be populated here in the coming days. Big thanks for Leena as well as Dale Cutts for the images. Top image compliments of Shawn Brackbill.
Sarah Ditty, Source4Style Supplier Relations Intern chats with Anna Orsini
Summer Rayne strikes a pose in front of the campaign wall.
Co-founders Oakes and Singh smile after a successful launch
Benita listens in to the conversation.
A thank you to all the sponsors that made the Source4Style launch so enjoyable.
Kris Di Angelis spun the tunes for the evening.
The bar was fully stocked with tropical fruit drinks like Mangosteen shots with crushed mint compliments of One Healthy Habit and Sweet & Chili
Pre-event photos:
The Source4Style projection
Positioning the banners before the event
The new artwork just came in that afternoon.
The goodie bags were all the rage: Six pounds of pure goodness!
Fair-trade, organic Suki Teas. Oscar, owner of SUKI said, “It was a night to spoil people.”
