Archive for the ‘FTC Guidelines’ Category

TEXTILE TALK: OH SO MOSO – SERIES 1.2

April 22, 2011

Textile Talk Series 1.2 takes a closer look at the technical properties and textile challenges of bamboo-based fabric.

iStock_000010532809XSmall

Bamboo as Textile: Challenges, Quality, Processing and Technical Properties. See what’s in store in the coming weeks here.

What designers need to know about bamboo

All fabrics are not created equally.

Take bamboo fiber as an example. Before the 2009 FTC bamboo backlash, the fabric, (which was principally being sold in bamboo viscose form), was being marketed in most cases as “bacteriostatic, biodegradable, natural, hypoallergenic and breathable.” Before getting into some of the descriptors, however, let’s talk about the processing techniques.

There still is some discrepancy and misunderstanding on how bamboo (Phyllostachys heterocycla pubescens), the plant, is processed into a fiber or fabric. This has been due to unclear processing techniques and in some cases – “proprietary processing” muddled with snappy marketing leftovers circa 2008. Bamboo is largely processed as a regenerated cellulosic rayon fiber (Figure 1), which uses solvents and other chemicals to break down and bleach the woody fiber. A less common, more costly practice is a mechanical process combined with enzymes that create bamboo linen (Figure 2), which has fabric properties more akin to a traditional bast fiber like flax or hemp.

Continue Reading

iStock_000010532809XSmall

Bamboo as Textile: Challenges, Quality, Processing and Technical Properties. See what’s in store in the coming weeks here.

What designers need to know about bamboo

All fabrics are not created equally.

Take bamboo fiber as an example. Before the 2009 FTC bamboo backlash, the fabric, (which was principally being sold in bamboo viscose form), was being marketed in most cases as “bacteriostatic, biodegradable, natural, hypoallergenic and breathable.” Before getting into some of the descriptors, however, let’s talk about the processing techniques.

There still is some discrepancy and misunderstanding on how bamboo (Phyllostachys heterocycla pubescens), the plant, is processed into a fiber or fabric. This has been due to unclear processing techniques and in some cases – “proprietary processing” muddled with snappy marketing leftovers circa 2008. Bamboo is largely processed as a regenerated cellulosic rayon fiber (Figure 1), which uses solvents and other chemicals to break down and bleach the woody fiber. A less common, more costly practice is a mechanical process combined with enzymes that create bamboo linen (Figure 2), which has fabric properties more akin to a traditional bast fiber like flax or hemp.

rayon fibers

Figure 1. Photomicrograph of rayon fibers. A close inspection of rayon fibers reveals fibers with a smoother surface to it’s bamboo linen counterpart, which is mechanically processed. (Wet mount, 10x objective, transmitted brightfield illumination).

linen fiber

Figure 2. Photomicrograph of linen fibers. Fibers are ripped apart to obtain fiber for textiles and are broken down enzymatically. Cell walls are still visible. (Wet mount, 10x objective, transmitted brightfield illumination).

Rayon processing, though chemical in nature, has improved over the years. It has been documented that some manufacturers use a lyocell-type process (closed-loop rayon processing in which chemicals are recycled), but closer analysis needs to be assessed for each manufacturer. Additionally, it is important to consider that the facility has appropriate wastewater treatment facilities and worker health and safety standards.


There has been some discrepancy on how bamboo is processed…due to unclear processing techniques…muddled with snappy marketing leftovers circa 2008.


If you sell clothing, linens, or other textile products,  you’re responsible for making truthful disclosures about the fiber content. If your product isn’t made directly of bamboo fiber (i.e., bamboo linen) — but is a manufactured fiber for which bamboo was the plant source (i.e., rayon or viscose) — it should be labeled and advertised using the proper generic name for the fiber, such as “rayon”, “bamboo rayon” or “rayon made from bamboo.”

What’s so technical about it?

Bamboo’s natural porosity as a plant has given it a unique ability to absorb and wick away moisture. Multiple testing laboratories, both international and abroad, show positive results, though it is important to note that these tests will vary on how fabric is manufactured and processed. We encourage suppliers and designers to run independent third-party tests on moisture-vapor transmission and other performance features.

Bamboo as a bactericide?

One of the popular properties in bamboo-based fabric that designers and manufacturers alike were praising was an undisclosed “antimicrobial agent,” often referred to as “bamboo kun.” It is largely known now that after rayon processing all bacteriostatic activity is no longer present.

For years, however, the hunt for the mysterious “bamboo kun” was on. Internet sites praised its properties but no one questioned what it actually was or where it came from. In bamboo plant extract studies, 2,6-dimethoxy-p-benzoquinone was isolated and identified. This is most likely the bactericide colloquially known as “bamboo kun.” This particular quinone is clearly naturally-occurring in the plant prior to processing. Various sources show evidence that if bamboo is burned into charcoal and spun into the rayon fiber during final processing, the antimicrobial properties are still retained, but further studies are encouraged to confirm those reports.*

It is unclear but the quinone may be the reason why some still tout bamboo fabric as “hypoallergenic.” If this is the case, it is not advisable to promote bamboo fabric as such considering that the benzoquinone derivative has been shown to cause allergic skin reactions in guinea pigs and humans. Though there have been no reported incidences regarding allergies to bamboo-based clothes and only 2% to 5% of the population will develop an allergic sensitivity to one or more compounds found in plants, effects of the chemical on the body should be taken into account if shown to be present.

*Note: Antimicrobial properties, if they are to be used as a marketing angle, should be validated by a certified, independent third party testing facility.

Tune in next Friday, April 29th for Oh So MOSO Series 1.3: The Market – Inter- and Intra-market demands, claims and standards. See what’s in store in the coming weeks here.

And let us know if you’d like for us to set up a group webinar on this Series of Textile Talk: Oh So Moso.

Textile Talk: Oh so Moso

April 15, 2011

Source4Style highlights a "Textile Talk" three-part series on the business behind bamboo.

iStock_000015688254Small

Welcome to “Textile Talk” – a series of blog posts that take an in-depth look into textiles beyond the market hype. By coupling on-the-ground interviews with multidisciplinary research, S4 uncovers what sustainability really means when it comes to clothes.

This month is devoted to a 3-part series on bamboo fiber.

It’s known as Phyllostachys heterocycla pubescens to the nerds, Moso to the hipsters, Mao Zhu to the showoffs, and “hairy bamboo” to the smart asses, but to the conscious clotheshorses, bamboo was being hailed as one of the finest sustainable fibers on the market. With more than 2.5 billion people eating, sleeping, sitting, wearing and doing who knows what else with bamboo, it is no wonder why it had quickly become the Clark Kent-turns-Superman of the green world.

From designers taking a “weave-it or leave it” philosophy to entire nations praising it as the next “green gold,” it is no surprise that bamboo has shed its sobriquet of “poor man’s timber.” Some garmentos were even claiming that it would take over the textile industry as the #1 fiber (watch out cotton!) When something this big enters the green scene, scientific scrutiny can be as crippling as Kryptonite.

Continue Reading

iStock_000015688254Small

Welcome to “Textile Talk” – a series of blog posts that take an in-depth look into textiles beyond the market hype. By coupling on-the-ground interviews with multidisciplinary research, S4 uncovers what sustainability really means when it comes to clothes.

This month is devoted to a 3-part series on bamboo fiber.

It’s known as Phyllostachys heterocycla pubescens to the nerds, Moso to the hipsters, Mao Zhu to the showoffs, and “hairy bamboo” to the smart asses, but to the conscious clotheshorses, bamboo was being hailed as one of the finest sustainable fibers on the market. With more than 2.5 billion people eating, sleeping, sitting, wearing and doing who knows what else with bamboo, it is no wonder why it had quickly become the Clark Kent-turns-Superman of the green world.

From designers taking a “weave-it or leave it” philosophy to entire nations praising it as the next “green gold,” it is no surprise that bamboo has shed its sobriquet of “poor man’s timber.” Some garmentos were even claiming that it would take over the textile industry as the #1 fiber (watch out cotton!) When something this big enters the green scene, scientific scrutiny can be as crippling as Kryptonite.

Bamboo provides vital biological and ecological functions that extend into the economic and cultural fabric for many people in the developing world. Being able to define what sustainability is to a designer or what sustainability is to whole communities without undermining cultural and moral values is going to be a true challenge. How we define and market “sustainability” for design lines or trade talks will surprisingly find us asking the same types of questions. After all, if sustainable design and sustainable development is really the humble goal and not just hype, then we need to listen to the science over the deafening bombination of green buzz.

S4 prefaces these queries by delving deeper into the issues in this three part series on MOSO.

Every Friday at 3PM we’ll launch a new part to the series.

Series 1.1 will address the “Big Picture” by covering bamboo use, forest management and sustainable economic development (April 15, 3PM EST).

Series 1.2 takes bamboo down to a design level. Topics will include: textile challenges, quality, processing, and technical properties (April 22, 3PM EST).

Series 1.3 will demonstrate more clearly how the macrolevel converges with consumer market trends, introducting inter- and intra-market demands, marketing claims and standards. Plus: A photo bonus feature showcasing how the textile has been used in design (April 29, 3PM EST).

If you have any questions about bamboo fiber, be sure to tune in here and send your questions our way. If there is sufficient interest, we’ll do a 30-minute informative and interactive live-streaming session on Friday (May 6, 2011).

FTC prepares to unleash new green guidelines

September 3, 2010

After years of rigorous review, the Federal Trade Commission will unveil the improved regulations against greenwashing.

natural brush

A recent report by Ad Age reveals that the Federal Trade Commission is preparing to launch new regulatory enforcement around  The Green Guides, which help marketers avoid making environmental claims that are unfair or deceptive under Section 5 of the FTC Act. Some of the biggest problem areas that spurred such need for reform included environmental claims around what truly is “biodegradable,” “compostable,” “recyclable,” “recycled content,” and “carbon neutral,” for instance. Around this time last year, the FTC cracked down on “bamboo” claims asserting that bamboo fiber is indeed rayon and should be labeled as “rayon” or “rayon manufactured from bamboo.”

The revival of the regulations in the guides are the first move to crack-down on environmental-marketing claims in 12 years, according to Ad Age, and are poised to radically reshape how far marketers can go in painting their products, packaging or even corporate images green. However, they are expected to help elucidate and refine ambiguous areas of environmental marketing. Packaging, textiles, and other materials and products will fall under the new regulations.

Continue Reading

natural brush

A recent report by Ad Age reveals that the Federal Trade Commission is preparing to launch new regulatory enforcement around  The Green Guides, which help marketers avoid making environmental claims that are unfair or deceptive under Section 5 of the FTC Act. Some of the biggest problem areas that spurred such need for reform included environmental claims around what truly is “biodegradable,” “compostable,” “recyclable,” “recycled content,” and “carbon neutral,” for instance. Around this time last year, the FTC cracked down on “bamboo” claims asserting that bamboo fiber is indeed rayon and should be labeled as “rayon” or “rayon manufactured from bamboo.”

The revival of the regulations in the guides are the first move to crack-down on environmental-marketing claims in 12 years, according to Ad Age, and are poised to radically reshape how far marketers can go in painting their products, packaging or even corporate images green. However, they are expected to help elucidate and refine ambiguous areas of environmental marketing. Packaging, textiles, and other materials and products will fall under the new regulations.

Source4Style currently follows FTC guidelines for the materials found on our portal and upon launch will contain a wealth of environmental and social information for each product so that buyers will have greater understanding and assurance on how to communicate and market a material appropriately. We expect that the FTC will focus on how consumers interpret or understand claims rather than focusing on the technical definitions for terms like biodegradability or recyclability.  We also don’t expect The Green Guides to set internal or external performance standards like the Eco Index.

What we do expect is greater regulatory oversight of how and what gets marketed. Brands should be prepared to:

  1. Make any environmental qualifications or disclosures sufficiently clear to prevent deception;
  2. Clarify what part of the product or package has certain environmental claims;
  3. Be conservative and ensure not to overstate any environmental claim; and
  4. Clarify comparative claims so that consumers know whether the comparison is to a previous version of the advertised product or to a competitor’s product.

One area of concern will be the use of blanketing claims like “environmentally-friendly,” “eco-friendly,” and “green.” Brands are encouraged to become more multi-dimensional when staking out environmental benefits and be able to authenticate specific environmental attributes. In summary, vague, confusing and misleading is an outright No, No and brands that err on the side of caution before claiming will win out in the end.